What is coaching?

Self-help assistance

Coaching is a structured, methodically coordinated procedure in the form of a conversation, which makes interrelations and courses of action visible where change is necessary or desired. Coaching is therefore an activity related to change. It enables the client to find - and emotionally accept - individual and group-oriented solutions within a limited timeframe.

These existing solutions are often previously submerged due to the demands of third parties, a lack of understanding of one’s own motivational structures and values, as well as immediate but not essential daily requirements. The term ‘coaching’ is unfortunately used for a number of other meanings such as management style, psychosocial counselling, training, sales pushing or patronization. These interpretations are not supported here.


Not everyone has a ‘best friend’ at hand, who has both life and work experience, and who is not only able to lend a listening ear when at a crossroads career-wise or in a conflict situation, but can also help to open up channels which lead to a solution. A coach can be the sparring partner who, through methodological and field expertise in the safe haven of confidential conversations or team sessions, uses well-structured processes and leads you to your own problem solution.

Absolute confidentiality, mutual trust and two-way forthrightness are the basis of cooperation between client and coach. Through this, the client transforms from being an affected individual to being a participant. He or she becomes tuned to his/her resources and is conscious at the end of the clarification process which approaches and actions are needed to achieve the actual target.

Some coaches are most comfortable working in the field of psychology, others in the field of economy with their roles, structures and hierarchies. Depending on the problem and disposition, the client decides which coach takes best care of his needs. Moreover: the personal chemistry needs to be right.

Typical reasons for requiring coaching

In the working arena, reasons for drawing on coaching services are mainly due to a conflict in roles and values in changed circumstances, critical situations and questions relating to own development potential, for example:

  • Structural changes within the organisation
  • Assumption of additional tasks
  • Self-assurance of ones own potential
  • Changing of jobs within the company
  • Handling and overcoming crisis situations and conflicts
  • Reshaping relationships with colleagues
  • Reflecting on own values and motivation
  • Development of ones own personal strategy

Coach or couch?

Coaching can only work if the client is in control and can regulate himself. The professional coach draws a clear line between his work and psychotherapy. He is able to recognise the signs of stress or anxiety disorders, of heavily depressed and somatoform disorders. He knows of the limited ability of self-reflection in these cases and will reject the assignment. Coaching also sets itself apart from all forms of esoteric.

Consultant, trainer or coach?

All these professions offer value to people and to the company. But only the coach can initiate a sustainable self-learning process for the client.